Resources · Brand
Brand assets for press, partners and builders.
Everything you need to show Cloakr correctly: the mark, lockups for dark and light backgrounds, the color tokens used across the site and the app, our type stack and a few simple rules. Please use these files rather than screenshots or redrawn logos.
Logos
Mark, lockup and contrast treatments.
The hooded cloak is the mark: an open hood with nobody inside it. Pair it with the lowercase cloakr wordmark, set in Darker Grotesque, or use it alone where space is tight.
Colors
Charcoal neutrals, a violet signal and mint for success.
These are the tokens used on cloakr.tech and in the app. Click a swatch to copy its hex value.
Typography
Three families, all open source.
Every family is licensed under the SIL Open Font License and served from cloakr.tech, so pages load no third-party fonts.
Manrope · interface and body
Private payments on Robinhood Chain.
Headlines use weight 600 with tight tracking; the second half of a headline drops to 500 in secondary gray. Body copy sits at 15px with generous line height.
Darker Grotesque · wordmark
cloakr
The wordmark is set in weight 800, always lowercase. Use the supplied lockup files instead of typing it.
JetBrains Mono · labels and code
vk1q8m…4t2x · 0.3%
Section labels, amounts, keys and code samples. Labels are uppercase at 10px with wide letter spacing.
Design elements
Soft glows, fine grids and light streaks.
Cloakr surfaces are dark fields with one violet glow, a hairline grid and thin vertical streaks. Use them quietly behind content, never as the subject.
Usage guidelines
Do and don't.
Do
- Use the files on this page, or the SVG mark exactly as supplied.
- Keep clear space around the mark of at least half its width.
- Put the light lockup on charcoal (#161616 to #1C1C1C) and the dark lockup on #EFEAFF or white.
- Write the product as Cloakr and the company as Cloakr Labs.
Don't
- Stretch, rotate, outline or add effects to the mark.
- Recolor the facets outside the violets listed above.
- Place the mark on busy photos without a dark scrim behind it.
- Suggest custody or promised returns. Cloakr is non-custodial software.